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Dewitt, NY ' January 5, 2010: There's no denying that the past year was a disaster for American business. And no one is certain what 2010 will bring. Recovery? While we know for certain that it will happen, no one is sure of when.

In preparation, American business is doing what it does best:  instituting best practices and procedures that will create the best outcome: Thinking, planning, monitoring, and bracing for continued depressed sales'while also preparing for a spike in increased demand.

In the current issue of Welding & Gases Today, the journal of the Gases and Welding Distributors Association (GAWDA), more than 80 major product suppliers from across the country discuss where they are focusing their energies and how they will navigate the year ahead.

No one company is limiting itself to one sure way to grow sales. No one company is putting all of its eggs into one practice. Industry suppliers are introducing new products, pursuing niche markets, following government money, getting closer to their customers, emphasizing increased productivity tools and working harder.

In the current issue of Welding & Gases Today, the journal of the Gases and Welding Distributors Association (GAWDA), these suppliers share their plans of action for the coming year. Strategies include:

• Applying Sound Business Principles
• Tracking Increased Lending by Financial Institutions
• Expanding Distribution Channels
• Following Stimulus Dollars
• Targeting Niche Markets
• Developing New Products
• Increasing Productivity for Themselves and Their Customers
• Growth from Market Share
• Marketing Harder
• Having the Product Make the Sale
• Preparing for the Recovery

Learn how these B2B suppliers are putting these strategies into action by reading '